• Communication—Skilled Interviewer, Writer, Problem Solver, Team Player and Researcher

• Content Management Systems— Adobe Experience Manager, Lakana, Newspath, Newsource, Squarespace, WordPress

• Digital Marketing— Google Analytics, Search Engine Optimization (SEO), Social Media Management, Social Media Ad Management

• Multimedia Production— Adobe Creative Suite, Dalet, Final Cut Pro, iNews, iMovie, Latakoo

Education

Rochester Institute of Technology — 2019 - 2021
School of Individualized Study, Rochester, NY
Master of Science
Professional Studies (Concentration: Entrepreneurship & Criminal Justice)                                     

Rochester Institute of Technology — 2013 - 2017
College of Liberal Arts, Rochester, NY
Bachelor of Science                                            
Double major in Journalism & Political Science
Minor in Sociology, Immersion in Social Inequalities

University of Westminster — 2015
School of Media, Arts & Design, London, UK
Study Abroad
Relevant Courses: Multi-camera TV Production, Multiplatform Journalism

Experience

Center for American Progress — 01/2024 - Present
Director of Digital Campaigns
Washington, DC

• Act as the primary authority and subject matter expert in formulating, executing, and refining digital campaigns, leveraging expertise to drive successful campaign outcomes.

• Direct and supervise cross-team projects, overseeing colleagues' tasks and contributions to ensure alignment with project objectives and timelines.

• Guide teams in adopting storytelling techniques that resonate with audiences, fostering a unified approach across campaigns.

• Leverage KPI data to refine strategies, optimize campaigns, and drive continuous improvement in digital initiatives.

• Utilize audience segmentation and behavioral analysis to optimize engagement strategies and messaging approaches.

Center for American Progress — 01/2023 - 12/2023
Associate Director of Digital Campaigns
Washington, DC

Center for American Progress — 03/2022 - 01/2023
Senior Content Strategy Manager
Washington, DC

Center for American Progress — 06/2021 - 03/2022
Digital Media Associate, Generation Progress
Washington, DC

Rochester Institute of Technology — 11/2020 - 05/2021
Global Cybersecurity Institute
Project Coordinator
Rochester, NY

• Analyzed project data and metrics to identify areas for improvement, offering strategic recommendations to enhance project efficiency and outcomes.

• Conceptualized and created visually compelling graphics and advertisements for digital marketing initiatives.

• Directed the development and execution of comprehensive marketing and social media strategies, aligning initiatives with organizational objectives.

• Facilitated collaborative efforts with external partners and stakeholders, fostering synergistic relationships and aligning objectives for successful project outcomes.
  

Rochester Institute of Technology — 01/2020 - 09/2020
Center for Leadership & Civic Engagement
Graduate Assistant for AmeriCorps Marketing
Rochester, NY

• Acted as an ambassador for AmeriCorps, advocating its mission and opportunities through presentations, workshops, and networking events on campus.

• Directed the coordination and execution of a post-graduate service storytelling initiative, overseeing project timelines, content creation, and dissemination strategies.

• Designed and implemented targeted marketing campaigns that effectively communicated the value proposition of post-graduate service opportunities.

• Leveraged writing skills to effectively communicate program success stories, testimonials, and informational content to diverse online audiences.

Spectrum News/Charter Communications — 11/2018 - 12/2019
Associate Digital Content Producer
Rochester, NY

• Analyzed social metrics and trends to refine content strategies and optimize audience reach and engagement across digital platforms for all New York State news stations.

• Collaborated closely with reporters and photographers to devise comprehensive digital media strategies, aligning content creation with editorial goals and audience engagement.

• Generated compelling story pitches that aligned with editorial objectives and audience interests.

• Optimized content for online platforms, integrating SEO best practices and multimedia elements to enhance readability and audience engagement.

• Provided comprehensive briefing materials and logistical support to reporters, contributing to the smooth conduct of interviews and gathering of essential information.
  

iHeart Radio — 05/2018 - 11/2018
Promotions Assistant
Rochester, NY

• Developed and implemented strategic plans for station-driven and client-sponsored promotions, aligning with brand objectives and target audience preferences.

• Acted as a primary liaison and ambassador for multiple stations during promotional events, ensuring brand representation and positive engagement with diverse audiences.
  

WROC-TV News 8  — 05/2017 - 10/2018
News Producer
Rochester, NY

• Conducted thorough research and groundwork to set up story leads, providing reporters with essential background information and context.

• Curated engaging social media content, monitored analytics, and implemented growth tactics to enhance audience engagement and brand visibility.

• Generated compelling and newsworthy story concepts aligning with editorial guidelines and audience interests.

• Coordinated with reporters and production staff to execute seamless broadcasts for 4 PM, 6 PM, and 11 PM newscasts.

• Optimized content for SEO and digital platforms, ensuring maximum visibility and reader engagement.