Only in America

 

The Front Lines of the Gun Violence Crisis

 
 

How can the Center for American Progress use its platforms and reach to increase awareness of the effectiveness of community violence intervention (CVI) programs?

Partner with key allies in the gun violence prevention advocacy space to amplify the voices of the most impacted individuals to demonstrate how these programs are life-saving.

Results

    • Chicago CRED prominently featured Melvyn Hayward's video in their November 6, 2023 newsletter.

    • The National Office of Violence Prevention Network shared Chris Edge’s video in their December 4, 2023 newsletter.

    • Giffords shared the Only in America series page in their December 12, 2023 newsletter.

    • Several loved ones of storytellers have also promoted videos across digital channels.

    • The campaign series page became one of the top engaged gun violence prevention pages on CAP’s website. It also remains one of the best search engine-optimized pages on the site.

    • Since launching, over 5,000 people have used the online action tool demanding Congress pass the Break the Cycle of Violence Act.

    • Audience activation efforts, in collaboration with strategic re-engagement, resulted in an additional 1,315 strategic audience contacts receiving the newsletter.

Strategies

    • Identified storytellers representing the most impacted groups, yet least represented in gun violence advocacy and media, to share their experiences.

    • Utilized storyteller interviews to create creative assets for the campaign.

    • Developed an online action tool for audiences to urge Congress to pass the Break the Cycle Act legislation, which would dedicate additional funding to community violence intervention programs across the nation.

    • Developed a series page on CAP’s website to compile all campaign content, resources, and research about the effectiveness of CVI programs.

    • Utilized InProgress, CAP’s flagship newsletter, to promote storytelling assets to the organization’s most active audience.

    • Developed a monthly newsletter to promote CVI content and success stories to contacts subscribed to receive gun violence Prevention and criminal justice reform emails, which also included over 200 policymaker contacts.

    • Co-branded and posted storytelling content with gun violence prevention influencers across digital channels to increase reach, impressions, and engagement with audiences.

 
 

Videos